AdWare.Win32.AdWin.a in Cyberporn
The entertainment business has always been a very big source of income to many people. A major driving force behind adware technology has been the cyberporn industry. Porn meisters (who account for up to a fifth of American Web revenues) may market wares that are objectionable and offensive to the majority of Web surfers, but their ad techniques work quite well within their market, and their technology tends to be more sophisticated and “cutting-edge” than more mainstream advertisers.
A particular web tracking firm has found that they’re routinely accepting technology and tactics once limited to porn vendors. These include the now-ubiquitous “pop-up” ads (appearing on 30% of the world’s Web sites as of November 2001), the newer “pop-unders,” and the more annoying “mouse-trapping” tactics, which prevent users from exiting a page(showing up on over 5% of Websites). Vertical “skyscraper” banner ads split time with ads that spawn new browser boxes when a Website is downloaded. Other, more intrusive types of ads zoom across Web pages or fill computer screens while a Web page is being downloaded. These techniques were birthed on the porn sites, and as the mainstream advertisers learned just how effective they were proving to be, they adopted them for their own purposes.